● At an immersive exhibition in the Sanya International Duty Free Shopping Complex in Haitang Bay, Hainan, La Prairie's on-site clients will contribute to the permanent removal of CO₂ from the air with each purchase
● For every White Caviar Illuminating Essence product that is sold, La Prairie will fund the removal of the emissions that were generated during the product's production
● For every White Caviar Illuminating Essence product that is sold, La Prairie will fund the removal of the emissions that were generated during the product's production
La Prairie collaborated with Climeworks for a new initiative this year to enable La Prairie and its clients to contribute to the pioneering approach to permanently remove carbon dioxide from the air. Through this collaboration, the carbon impact from the production of the White Caviar Illuminating Essence will be neutralized.
For every product that on-site clients purchase in the Sanya International Duty Free Shopping Complex in Haitang Bay, Hainan, La Prairie will fund the removal of the amount of carbon dioxide equivalent to the carbon emissions that were created during the product's production. Clients purchasing the newly launched White Caviar Illuminating Essence on-site will be presented with an E-Certificate as a token of appreciation upon their purchase.
About Climeworks
Climeworks empowers people and companies to fight global warming by offering carbon dioxide removal as a service via direct air capture (DAC) technology. At Orca, Climeworks’ DAC facility in Iceland, the CO2 is permanently removed from the air by capturing and geologically storing it for thousands of years with Climeworks’ storage partner Carbfix. Climeworks’ DAC facilities run exclusively on clean energy, and our modular CO2 collectors can be stacked to build machines of any capacity.
Founded by engineers Christoph Gebald and Jan Wurzbacher in 2009, Climeworks is on a journey to climate impact at scale. To do so, we strive to inspire 1 billion people to act and remove CO2 from the air. Climeworks is spear-heading the DAC industry globally, with the world’s largest DAC facility and storage installation in operation and a team of 300 Climeworkers determined to contribute to a net-zero future. Our growing customer base includes over 160 companies, including multinationals such as Microsoft, BCG, UBS or Swiss Re, as well as more than 18,000 individual Climate Pioneers.
For more information, please reach out to Climeworks' media team: